West Kowloon Cultural District Authority

Digital Communications Officer (Ref:19295)

Kowloon (Tsim Sha Tsui)

You will be responsible for:

  • supporting the team to manage and execute digital marketing campaigns (SEM, GDN) on digital platforms;
  • performing email marketing and analytics, and identifying ways to grow the subscriber list;
  • assisting in the development of mobile apps, VR/ AR experience and other digital initiatives;
  • managing content of mobile apps, other digital initiatives and tracking performance;
  • monitoring and updating content for social media and digital platforms, and preparing reports and analysis through social listening tools;
  • assisting in preparing the execution plan for Customer Relationship Management (CRM), and managing and maintaining the CRM database;
  • assisting the development and execution of integrated omni-channel customer experience strategies and plans;
  • preparing or editing multimedia contents, including digital banner and video clips, in accordance with the marketing strategies;
  • liaising and coordinating with various external agencies and internal parties for all marketing campaigns and collaterals; and
  • providing administrative support to the team.


You should:

  • possess a recognised university degree in Marketing, Business Administration, Information System Management or equivalent;
  • have at least 2-3 years of relevant experience in digital marketing;
  • have hands-on experience in SEM/ SEO, Google Analytics, eDM, Content Management System and CRM;
  • be familiar with Photoshop, Illustrator and other video editing software. Knowledge of basic HTML/ JavaScript is a plus;
  • be self-motivated, detail-oriented and a good team player with an interest in arts and culture;
  • be proficient in written and spoken English and Chinese.

For interested parties, please submit your application with detailed CV on or before 12 January 2020.  Applicants are encouraged to submit their applications as soon as possible.  The review of applications will continue until the post is filled.

Data collected will only be used for job application processing. Your data may be accessed by our appointed recruitment consultants who have agreed to keep confidence of all personal data in not less than the standards applicable to us. Applicants not being invited for interview within 4 weeks from the submission date may assume their applications unsuccessful.

All related information will be kept up to 24 months and all personal data will be destroyed afterwards.

For more information

http://www.westkowloon.hk or contact

Ms. Airy Shum at 2200-0127

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